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Pictory vs InVideo: Which One Right for You?

In recent years, the emergence of AI-powered video editing platforms has been nothing short of revolutionary.

These platforms pledge to simplify the video editing process, bridging the gap for individuals with no technical background.

Among this new wave of software, two names, InVideo and Pictory, have emerged as front-runners. The question that looms large is, “Pictory or InVideo – which is the superior choice?”

This Pictory vs. InVideo review aims to provide a comprehensive evaluation, assisting you in making an informed decision about which AI video editing platform offers the best value for your investment.

We’ll delve into their features, pricing models, user-friendliness, customer support, and more. By the end of this article, you’ll be equipped to make the right choice.

AspectPictory RatingInVideo Rating
šŸŽÆTarget Audience4/5 4/5
šŸ˜ƒUser-Friendliness5/5 4/5
šŸ“šAsset Library3.5/5 5/5
šŸ› ļøCustomer Support3.5/5 5/5
šŸ’°Pricing4/5 4/5
ā­Overall Rating4.0/5 4.4/5
Target AudienceCasual Digital Creators, YouTubers, InfluencersAgencies, Marketers, Video Editors
Ease of UseUser-friendly, Minimal Technical Skills RequiredUser-friendly with Advanced Features
Text-to-Video AIYesYes
AI VoiceoversYesAutomated Text-to-Speech
Video Highlights AIYesNo
TemplatesLimited SelectionExtensive Library (5,000+ Templates)
Customization FeaturesBasicAdvanced (Trimming, Cropping, Transitions, Text, Stickers, etc.)
Media LibraryLimited (3 Million Assets)Extensive (8 Million Image and Video Assets)
Mobile AppNoYes
Collaboration FeaturesNoTeam Collaboration Features
Automated TranscriptionYesNo
Ideal forFaceless YouTube Channels, Online Coaches, Webinar HostsAgencies, Marketers, Video Editors
PricingVarious Plans AvailableVarious Plans Available
Free TrialYes (Limited Video Creations)Yes (Full Suite of Features)
Money-Back GuaranteeNo7-Day Money-Back Guarantee
features comparison at a glance

Pictory: Best for YouTubers and Influencers

Pictory is an AI-powered video editing program known for its simplicity and user-friendly interface. Launched on September 1, 2019, Pictory has gained considerable popularity, especially among bloggers, YouTubers, and content creators.

Pictory’s strength lies in its ability to streamline video content creation through AI and machine learning capabilities.

Whether you’re crafting promotional videos, social media content, or YouTube videos, Pictory empowers users to create engaging and professional-looking videos with ease.

In this Pictory vs. InVideo comparison, we’ll uncover their features, ease of use, pricing, tutorials, customer support, and design quality.

By the end, you’ll be well-equipped to make an informed choice that aligns with your creative vision and project needs.

So, whether you’re a novice content creator or an experienced one, captivating your audience remains paramount.

Both Pictory and InVideo are transformative AI tools reshaping the content creation landscape, with the potential to revolutionize audience engagement.

In today’s dynamic digital media realm, both Pictory and InVideo have firmly established themselves as key players, captivating content creators worldwide.

The ultimate question: Who will emerge victorious?

Pictory’s Strengths

Pictory is an advanced AI video generator that effortlessly transforms lengthy text into engaging videos. With Pictory, you can save time by automating the extraction of valuable information from articles.

This cloud-based software leverages artificial intelligence to breathe life into your videos.

Its main allure lies in providing a user-friendly interface where you can effortlessly extract and convert articles or text into engaging video summaries, significantly simplifying your workload.

Pictory offers a plethora of features found in more complex tools but without the complexity. It’s perfect for individuals who want to create videos the easy way while still achieving top-notch results.

Moreover, Pictory’s automatic voiceover feature adds a sleek and professional touch to your projects, making it an ideal choice for crafting effortless yet stunning videos.

InVideo: Best for Serious Video Editors Who Love AI

InVideo is a powerful video editing software that’s on a mission to make high-quality video content creation accessible to everyone.

What sets InVideo apart is its inclusivity. It caters to a diverse audience, including social media influencers, web publishers, bloggers, YouTubers, and small businesses.

This broad appeal is due to its user-friendly interface and an extensive library of assets, including stock footage and templates.

InVideo has become a trusted platform for those looking to customize, create, and edit high-quality videos effortlessly.

InVideo’s Strengths

InVideo is your go-to online video editor, designed to make video creation a breeze for everyone. Access a vast collection of audio and visual assets, along with numerous templates, across Android, iOS, and web platforms.

Even the free plan, which includes video watermarks and a resolution cap of 720p, is perfect for testing the waters.

InVideo’s wealth of templates and stock assets allows you to give your videos a professional look and feel with ease.

In summary, both Pictory and InVideo are AI-powered tools with unique strengths.

In the following sections, we’ll delve deeper into their capabilities, helping you choose the tool that aligns perfectly with your creative vision and project requirements.

Stay tuned as we explore everything from user-friendliness and features to pricing and customer support. Let’s get started!

Features Comparison: Pictory vs InVideo

1. User-Friendliness and User Interface

Pictory and InVideo take different approaches to user-friendliness and user interface, catering to various user needs.

pictory ai vs invideo: user interface of pictory

Pictory’s User-Focused Simplicity:

Pictory excels in simplicity, making it a welcoming platform for both beginners and experienced creators. Its user-friendly interface is intentionally designed to be accessible, allowing users to confidently create videos within just thirty minutes.

The clean and intuitive layout ensures essential functions are easily accessible, resulting in impressive videos with minimal effort.

InVideo’s Feature-Rich Landscape:

pictory ai vs invideo: user interface of invideo

InVideo offers a feature-rich interface that caters to creators seeking advanced capabilities. While it presents a dynamic playground of possibilities, it may initially appear more complex, potentially requiring tutorials for some users.

The interface can be likened to an intriguing puzzle that may take some time to solve, particularly for those new to video editing.

It offers an exciting and occasionally intimidating layout, ideal for those who enjoy exploring and mastering advanced tools.

Pictory simplifies video creation through four distinct formats, each with specific functions, while InVideo offers over 5000 customizable templates categorized by industry and video type.

Pictory’s clear instructions and tutorials facilitate effortless navigation, even for users without technical expertise. InVideo’s minimalist interface provides access to a wealth of resources, including images and videos from various sources, enhancing the creative process.

In conclusion, both platforms aim to streamline video creation, with Pictory excelling in user-friendliness for quick and efficient production and InVideo offering advanced options and customization features for those seeking greater control.

Your choice between the two depends on your specific needs and level of video editing expertise.

2. Asset Library and Templates

When considering the asset library and templates, InVideo and Pictory each bring unique strengths and options to the table.

Pictory’s Respectable Asset Collection and AI Focus:

pictory ai vs invideo: template of pictory

Pictory offers a respectable library of assets, comprising images, graphics, videos, and music tracks. With three million licensed assets, it provides users with a valuable resource for their video projects.

However, Pictory lags behind InVideo in terms of templates, offering a limited selection. Where Pictory shines is its focus on AI-generated templates, simplifying the video creation process.

While the template variety may be limited, it aligns with Pictory’s goal of streamlining video production.

InVideo’s Extensive Asset Library:

pictory ai vs invideo: template and library of photo of invideo

InVideo boasts a substantial asset library, with over eight million images and video assets. This vast collection serves as a valuable resource for enhancing video projects.

In addition to its extensive media library, InVideo provides access to a wide-ranging selection of 5,000+ templates meticulously crafted to expedite the video creation process.

These templates cover a diverse spectrum of video styles, including YouTube videos, slideshows, memes, business promotions, and marketing videos.

Subscribing to InVideo unlocks the full potential of this expansive asset library, affording users a significant advantage in terms of creative assets.

Templates and Customization:

template of invideo

Both Pictory and InVideo offer templates to facilitate video creation from various sources, including text, blog posts, and video transcripts.

InVideo boasts a more extensive and diverse library of 5,000+ templates, covering different industries, businesses, and requirements. These templates provide users with ample choices to suit their specific needs.

Pictory, while offering fewer templates, maintains a high standard of quality and suitability for various video formats.

Regarding customization, InVideo stands out with advanced features such as a brand kit, an intelligent video assistant, text-to-speech, voiceover recording, and more.

Pictory, while offering fewer customization features, maintains a user-friendly and effective approach.

In conclusion, InVideo excels in both asset library size and template variety, making it an ideal choice for those who require a wide range of templates and creative resources for professional-looking videos.

Pictory offers a simpler, AI-driven approach with fewer but still high-quality templates, catering to users seeking quick and straightforward video creation from text or blog posts.

Your choice between the two depends on your specific video creation needs and preferences.

3. Customer Support Comparison: Pictory vs InVideo

Both Pictory and InVideo offer customer support through email and chat. However, InVideo has an advantage in terms of customer support options:

Pictory’s Customer Support:

customer support and education material of pictory
  • Email Support: Yes
  • Live Chat Support: Yes
  • Knowledge Base: Yes
  • Phone Support: No

InVideo’s Customer Support:

customer support of invideo
  • Email Support: Yes
  • Live Chat Support: Yes
  • Knowledge Base: Yes
  • Phone Support: Yes

InVideo not only provides email and live chat support but also offers phone support, which can be a valuable resource for users who prefer direct communication or need urgent assistance.

Additionally, InVideo has a dedicated Facebook community where users can interact, ask questions, share their work, and learn from other InVideo users.

This community-driven support can enhance the learning and troubleshooting experience.

Furthermore, InVideo provides more extensive resources, including detailed tutorials, blogs, and a YouTube channel with many instructional videos.

Pictory offers support resources but has fewer updates on its blog and fewer tutorials.

In summary, while both Pictory and InVideo offer essential customer support options such as email and live chat, InVideo stands out with its additional phone support and a more robust collection of tutorials and community engagement opportunities.

If access to a wider range of support options and resources is a priority, InVideo appears to have an advantage in this regard.

Pricing Comparison: Pictory vs InVideo

Pricing is a crucial consideration when choosing a video editing platform. Both Pictory and InVideo offer a range of plans to suit different needs and budgets. Here’s a breakdown of their pricing options:

Pictory Pricing:

pictory ai vs invideo: pricing of pictory

Standard Plan:

  • Monthly Cost: $23 per month
  • Annual Billing: $19 per month
  • Features:
    • Create up to 30 videos per month
    • Text-to-video projects up to 10 minutes
    • 10 hours of video transcription per month
    • Edit existing videos up to 1 hour long
    • 3 customizable branded templates
    • Access to 5,000 music tracks
    • 34 AI voices for text-to-speech
    • Free trial available

Premium Plan:

  • Monthly Cost: $47 per month
  • Annual Billing: $39 per month
  • Features (includes all Standard Plan features, plus):
    • Create up to 60 videos per month
    • Text-to-video projects up to 20 minutes
    • 20 hours of video transcription per month
    • Edit existing videos up to 3 hours long
    • 10 customizable branded templates
    • Access to 10,000 music tracks
    • 60 AI voices for text-to-speech
    • Automatic voice-over synchronization and video highlights
    • Integration with Hootsuite for social media sharing

Teams Plan (Custom Pricing):

  • Monthly Cost: $119 per month
  • Annual Billing: $99 per month
  • Features (includes all Premium Plan features, plus):
    • Ideal for teams of video creators
    • Includes Premium Plan features
    • Up to 3 user accounts
    • Create up to 90 videos per month
    • Text-to-video projects up to 30 minutes
    • 20 customizable branded templates
    • 15,000 music tracks
    • Collaboration and sharing features

InVideo Pricing:

pricing of invideo

Free Plan:

  • Cost: $0 per month
  • Features:
    • Access to over 6,000 video templates
    • Over 3 million standard media elements
    • AI script generator
    • Automated text-to-speech
    • Team collaboration
    • Watermarked video exports

Business Plan:

  • Monthly Cost: $30 per month
  • Annual Billing: $15 per month (billed annually at $180)
  • Features (includes all Free Plan features, plus):
    • No watermarks on videos
    • Export 60 HD videos per month
    • Access to 10 iStock media elements per month
    • Access to over 1 million premium media elements
    • Remove backgrounds from 20 images per month
    • 7-day money-back guarantee
    • Mobile app access

Unlimited Plan:

  • Monthly Cost: $60 per month
  • Annual Billing: $30 per month (billed annually at $360)
  • Features (includes all Business Plan features, plus):
    • Unlimited HD video exports
    • Access to 120 iStock media elements per month
    • Access to over 1 million premium media elements
    • Remove backgrounds from 40 images per month
    • 7-day money-back guarantee
    • Mobile app access

Both Pictory and InVideo offer free trials and money-back guarantees, providing an opportunity to test their platforms before committing.

When comparing pricing, InVideo generally offers more budget-friendly options, particularly for small businesses and individual creators.

However, Pictory’s plans offer more flexibility in terms of video and transcription limits, making it a scalable solution for users with more extensive needs.

The choice between the two ultimately depends on your specific requirements and budget.

Pros and Cons of Pictory and InVideo

Pictory Pros and Cons:


  1. User-Friendly: Pictory is known for its simplicity and ease of use, making it accessible for beginners and casual content creators.
  2. AI-Powered Text-to-Video: It excels at converting text to engaging videos with AI voiceovers, making it a valuable tool for turning written content into video format.
  3. Automatic Video Summarization: Pictory’s AI capabilities can automatically create video highlights from long videos, saving time and effort.
  4. AI-Generated Voices: It offers a large collection of artificial voices, which is beneficial for creating voiceovers without hiring a voice actor.
  5. Automated Transcription: Suitable for online coaches and webinar hosts, it provides automated transcription services.
  6. Budget-Friendly: Pictory offers pricing plans that are affordable for individual creators and small businesses.


  1. Limited Template Variety: Pictory has fewer templates compared to InVideo, which may limit creative options.
  2. Smaller Asset Library: It has a smaller library of media assets (images, videos, etc.) compared to InVideo.
  3. May Lack Advanced Editing Features: Pictory may not have as many advanced editing features as InVideo, which could limit customization options for some users.

InVideo Pros and Cons:


  1. Extensive Asset Library: InVideo boasts a vast library of over eight million images and video assets, providing a wide range of creative resources.
  2. Diverse Template Selection: It offers over 5,000 templates across various industries and video types, catering to a wide range of content needs.
  3. Advanced Customization: InVideo provides advanced editing features like trimming, cropping, transitions, text, stickers, and more, giving users greater control over their videos.
  4. Intelligent Video Assistant: It includes an intelligent video assistant to enhance video quality, making it a valuable tool for professional video editors.
  5. Mobile App: InVideo offers a mobile app for video editing on the go, providing flexibility for content creators.
  6. Team Collaboration: It has features for collaborative work, making it suitable for teams and agencies.


  1. Steeper Learning Curve: InVideo’s feature-rich interface may have a steeper learning curve, especially for beginners new to video editing.
  2. May Be Overwhelming: The abundance of features and options could be overwhelming for some users who prefer a simpler tool.
  3. Pricing: While it offers budget-friendly options, some users may find the pricing plans relatively more expensive compared to Pictory, depending on their needs.

Remember that the choice between Pictory and InVideo should align with your specific requirements, budget, and comfort with the level of complexity in the tool. Both have their strengths and weaknesses, so consider what matters most for your video creation projects.

Conclusion: Pictory vs InVideo

In the comparison between Pictory and InVideo, it’s clear that both platforms offer unique strengths and cater to different user needs. Here’s a summary of the key points to consider:


  • Ideal for casual digital creators, YouTubers, and influencers.
  • Offers a user-friendly interface with minimal technical skills required.
  • Excels in converting text to video with AI voiceovers.
  • Provides effective AI capabilities for creating video highlights from long videos.
  • Suitable for those looking to start a faceless YouTube channel.
  • Great for online coaches and webinar hosts who need automated transcription.
  • Offers simplicity and ease of use.


  • Suited for agencies, marketers, and video editors.
  • Features an extensive library of over eight million image and video assets.
  • Offers over 5,000 templates to expedite video production.
  • Provides advanced customization features, including trimming, cropping, transitions, text, stickers, and more.
  • Includes an intelligent video assistant to enhance video quality.
  • Ideal for collaborative work with team collaboration features.
  • Offers a mobile app for video editing on the go.

Ultimately, the choice between Pictory and InVideo depends on your specific needs, preferences, and the type of content you want to create.

If you prioritize simplicity, AI-driven features, and automated transcription, Pictory may be the better choice.

On the other hand, if you require a wide range of customizable templates, advanced editing options, and a mobile app for video editing flexibility, InVideo could be the more suitable option.

Both platforms offer free trials, so it’s worth exploring both to determine which one aligns better with your creative goals and workflow.

Regardless of your choice, both Pictory and InVideo can help you create professional-quality videos efficiently, saving you time and effort in your video creation journey.

Frequently Asked Questions (FAQs)

Which is better, Pictory, or InVideo?

The choice between Pictory and InVideo depends on your specific needs and preferences. Pictory is known for its simplicity, AI-driven features, and automated transcription, making it suitable for casual digital creators and influencers. In contrast, InVideo offers a wide range of customizable templates, advanced editing options, and is more suited for agencies, marketers, and video editors.

What’s better than InVideo?

Some alternatives to InVideo include Adobe Premiere Pro and Filmora. The choice depends on your video editing requirements and skill level.

What is better than Pictory?

Alternatives to Pictory include InVideo, Lumen5, and Animoto. These platforms offer different features and capabilities, so the choice depends on your specific needs.

Is Pictory any good?

Pictory is a good choice for those looking for a simple and user-friendly AI-powered video editing platform, especially if you need automated transcription and AI voiceovers.

Is InVideo without watermark?

InVideo offers a free plan with watermarked video exports. To remove the watermark, you need to subscribe to one of their paid plans

Are InVideo videos copyright-free?

InVideo provides access to a library of media assets, but the copyright status of each asset may vary. It’s essential to use media that you have the rights to or those provided by InVideo under their licensing terms.

Is there a free version of Pictory?

Pictory offers a free trial, but it doesn’t have a permanent free version. You’ll need to subscribe to one of their paid plans after the trial period.

What is the difference between Pictory and InVideo?

The main differences between Pictory and InVideo include their user-friendliness, template variety, customization options, and target user groups. Pictory focuses on simplicity and AI-powered features, while InVideo offers more advanced editing options and a broader range of templates.

What are the disadvantages of Pictory?

Some potential disadvantages of Pictory include its limited template variety compared to InVideo and fewer advanced customization features.

Can you make money with Pictory?

You can potentially make money with Pictory by creating engaging videos for your audience, whether it’s for your YouTube channel, social media, or other online platforms. However, your ability to monetize depends on factors like content quality and audience engagement.

Can I use InVideo on YouTube?

Yes, you can use videos created with InVideo on YouTube. InVideo provides export options suitable for YouTube, and you can customize your videos for your channel.

Can I use InVideo on mobile?

Yes, InVideo offers a mobile app that allows you to create and edit videos on your mobile device.