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9 Best AI Content Creation Tools in 2023

AI content creation tools have been causing quite a stir lately. You might be understandably skeptical about integrating them into your content creation workflow.

Questions like, “Will the quality of AI-generated content meet our standards?” and “Can AI really replicate our unique tone and style?” are common concerns.

However, it’s essential to recognize that the key to success with AI content tools lies in how you wield them and selecting the right ones for your specific needs.

These tools have the incredible potential to turbocharge your content team’s productivity, enabling you to scale your content production to meet the ever-increasing demands of the digital landscape. But the challenge is to find the perfect tool that aligns with your objectives.

So, if you’re on the hunt for that game-changing AI content creation tool that enhances your content creation speed and efficiency without sacrificing quality, you’re in the right place.

AI might not be coming for our jobs just yet. Writers, artists, marketers, take heart; our creative skills remain irreplaceable. AI complements our work, helping us accomplish more, but the profound thinking remains a distinctly human attribute.

So, whether you’re facing writer’s block, aiming to improve your written content, or simply looking to boost your content creation capabilities, AI writing software can be your secret weapon.

These tools efficiently facilitate content creation, from quick blog posts to extensive articles. Some focus on enhancing existing content, while others generate fresh material based on your concepts.

Let’s get started with the world of AI content creation, discover what these tools are, who can benefit from them, and how they’re changing the content creation landscape.

What Are AI Content Creation Tools?

AI content creation tools represent specialized software and platforms that leverage the capabilities of artificial intelligence to autonomously generate written and visual content.

These tools are meticulously engineered to craft premium content, spanning from articles and blog posts to social media captions and compelling visual designs. Remarkably, they achieve this without necessitating direct human involvement in the creative process.

Benefits of Using AI Content Creation Tools

The benefits of integrating AI content creation tools are numerous:

  • Time Efficiency: AI tools complete tasks much faster than humans, aiding in meeting deadlines and streamlining content production.
  • Productivity Enhancement: By automating repetitive tasks, content creators have more time for high-level content creation, boosting overall productivity.
  • Cost Reduction: AI content creation minimizes resource requirements, resulting in cost savings in time and money.
  • Versatile Content Creation: AI tools generate diverse content types, from social media posts to long-form articles, and assist with image creation based on text prompts.
  • Consistency: AI-generated content maintains consistent quality, provided input is well-structured.
  • Scalability: AI facilitates scaling content production to meet growing demands and competition.
  • Personalization: AI content creation tools can be customized for specific audiences, tones, and styles. Some tools can even generate content in multiple languages or use customer data for further personalization.

Best AI Content Creation Tools(Snapshot)

Tool NameKey FeaturesUse CasesPricing (USD)
Jasper AIAI content generation for blogs and moreContent translation, idea generationCreator: $39/mo
Teams: $82/mo
Business: Custom plans
Copy AIVersatile content generationShort-form copy, tailored content, marketingFree
Pro: $49/mo
Team: $249/mo
Growth: $1333/mo
Scale: $4000/mo
SynthesiaAI video generation with human avatarsVideo production without presentersPersonal: $30/mo
Enterprise: Custom plans
Murf.AIAI voice generation for voiceoversSocial media, podcast audio, voiceover contentFree
Basic: $19/mo
Pro: $26/mo
Enterprise: $75/mo
CanvaGraphic design with AI image generationGraphics, content repurposing, enhancementsCanva Free
Canva Pro: $12.99/mo
Canva for Teams: $14.99/mo
PodcastleAI audio generation for podcastsPodcasting, audio content, transcriptionBasic: $4/mo
Pro: $9/mo
Custom Pricing: Tailored options
NarratoAI content creation platformContent planning, automation, SEOPro: $9/mo
Business: $19/mo
Custom Plans: Tailored options
LatelyAI social media content generatorSocial media, content schedulingStartly: $29/mo
Litely: $49/mo
Professionally: $129/mo
Enterprisely: Custom plans
QuillBotAI paraphrasing and rewriting toolRephrasing, content originality, qualityFree
Paid plans starting at $8.33/mo

Best AI Content Creation Tools in 2023

1. Jasper AI

Jasper AI is a popular choice for businesses seeking to create various types of marketing content. While it excels in generating blog content, it also supports the creation of social media posts, articles, emails, ads, and more.

Notably, it features “Boss Mode,” which facilitates the generation of long-form content such as blog posts, reports, and emails. However, it is advisable to exercise human oversight, especially for longer content generated by AI.

Key Features:

  • Boss Mode: Generates long-form content like blog posts, emails, reports, and stories.
  • Jasper Chat: An interactive AI chatbot for quick content generation.
  • AI Art: Generates visual content for thumbnails, illustrations, ads, and more.
  • SurferSEO Integration: Supports keyword optimization.


  • Does not provide in-built tools for SEO, plagiarism detection, or other content optimization features.
  • May present cost challenges for small businesses and solo entrepreneurs.


  • Creator: Ideal for hobbyists, priced at $39 per month(annually billed).
  • Teams: Designed for individuals and small teams, available at $99 per month (annually billed).
  • Business: Offers custom plans for growing teams and businesses.

Use Cases

Jasper AI serves various purposes, including:

  • Content translation for expanding global reach.
  • Content idea generation and outlines.

Not the Best for:

Jasper AI may not be the most suitable choice for creating pillar content or other critical content pieces. While AI tools are valuable for generating ideas and filling in content gaps, it’s recommended to rely on human professionals for vital content like sales pages, landing pages, and major campaigns.

Jasper AI stands out with its understanding of tone, promising on-brand content that reflects your style consistently.

It supports content translation into 30 different languages, integrates with popular applications like Google Docs, and offers features like speed writing, long-form document editing, SEO Surfer integration, and plagiarism detection.

Read Our Detailed Jasper AI review

2. Copy AI

Best AI Content Creation Tools: Copy.AI interface

CopyAI is a versatile AI content generation tool designed to help users overcome writer’s block and create a wide range of content, from Instagram captions to email subject lines. It has expanded its capabilities to include long-form document creation in addition to short-form content.

Key Features:

  • Free version available with no credit card requirement.
  • Provides free AI content generators, including email subject line, Instagram caption, and business name generators.
  • Offers over 100 templates for copy generation.
  • User-friendly interface suitable for both beginners and experienced users.
  • Capable of generating digital ad copy, social media content, product descriptions, website copy, eCommerce copy, blog content, and sales copy.
  • Supports multiple languages.
  • Focuses on tailoring content to your target audience.
  • Includes a long-form content editor.


  • The generated copy may require fact-checking for accuracy.
  • Primarily designed for crafting short messages and may not be the best choice for long-form content.
  • Lacks third-party integrations.


  • Free Plan
  • Pro: $49/month (monthly plan) or $36/month (yearly plan)
  • Team: $249/month (monthly plan) or $186/month (yearly plan)
  • Growth: $1333/month (monthly plan) or $1000/month (yearly plan)
  • Scale: $4000/month (monthly plan) or $3000/month (yearly plan)

Use Cases

  • Ideal for generating short-form copy for emails, social media posts, and blogs.
  • Useful for businesses and creators experiencing writer’s block.
  • Well-suited for creating personalized brand content efficiently and quickly.
  • A valuable tool for content marketing, especially for tailored audience engagement.

Not the Best for

  • Long-form content creation.
  • Fact-checking is necessary for ensuring content accuracy.

3. Synthesia

Best AI Content Creation Tools: synthesia interface

Synthesia is a powerful AI-driven tool specializing in AI video generation. It allows users to create engaging videos by simply typing in text, with the unique feature of incorporating human presenters using AI-generated avatars.

This AI content creation platform is widely employed in various fields, including learning and development, sales enablement, and marketing.

Key Features:

  • AI Avatars: Offers over 125 professional human avatars as presenters in videos, including both stock avatars and the option to create custom avatars.
  • Professional Voiceovers: Supports voiceovers in over 120 languages, complete with closed captions.
  • Pre-Designed Video Templates: Provides 55 pre-designed templates and allows users to create custom templates.
  • Screen Recorder: Includes a quick and easy screen capture feature to enhance videos.
  • Brand Identity Assets: Allows customization of videos with brand assets such as logos, fonts, colors, soundtracks, and more.


  • Editing videos can be somewhat cumbersome when dealing with multiple text boxes in a single scene.
  • The number of scenes you can add is subject to limitations based on the pricing plan.


  • Personal: Available for individuals at $30 per month.
  • Enterprise: Offers custom plans tailored for teams, with pricing based on the number of seats.

Use Cases

  • Ideal for boosting video production without the need for on-screen presenters.
  • Suitable for creating quick help or how-to tutorials at scale.
  • Perfect for producing clips for short-form video platforms like Reels and TikTok.

Not the Best for

  • Growing your brand with in-depth video content that requires more resources and time.
  • Creating videos that showcase your brand’s values and ethos, which may demand a different approach and investment.

Read Our Detailed Sythesia review

4. Murf.AI

Best AI Content Creation Tools: Murf.AI interface of audio

Murf.AI is a powerful AI voice generation platform tailored to produce authentic voiceovers for diverse applications, including e-learning videos and explainer videos.

This adaptable tool streamlines the process by enabling users to input voiceover scripts and choose their preferred voice and accent, ensuring swift delivery of the desired outcomes.

Additionally, it allows for further customization of AI voiceovers with the inclusion of pauses, enunciations, and emphasis to enhance their human-like quality.

Murf.AI extends support for multiple languages, integrates a voice changer feature, and offers the capacity to incorporate music, stock images, and videos into your content.

Key Features:

  • Text-to-Speech: Generate realistic AI voices from text input, available in 20 languages.
  • Voice Cloning: Create AI voice clones that mimic human emotions like anger, happiness, and sadness.
  • Voice-over Video: Over 120 text-to-speech voices in 20 languages for creating video voice-overs.
  • Voice Changer: Transform home-recorded voiceovers into professional studio-quality AI voices.
  • Voiceover Google Slides Add-On: Integration for adding voiceovers to Google Slides presentations.


  • Limited flexibility in adding new text boxes between existing ones, making it challenging to edit voiceover scripts.
  • A slight learning curve might be encountered by new users.


  • Free: Ideal for individuals and teams starting with basic needs.
  • Basic: Provides essential features and basic voices at $19 per user per month.
  • Pro: Tailored for high-quality voiceovers, available at $26 per user per month.
  • Enterprise: Offers unlimited access and customization, priced at $75 per user per month.

Use Cases

  • Recording voiceovers for Reels, TikToks, and other social media videos.
  • Creating podcast audio.
  • Incorporating voiceover content into brand videos or presentations.

Not the Best for

  • Establishing a long-term brand identity, as the human touch remains irreplaceable when it comes to portraying your brand’s personality.

Best For Murf.AI is an excellent choice for content creators, business owners, or individuals in need of AI voice generation for presentations and content creation. It distinguishes itself by providing an all-in-one suite of tools, particularly when combined with Murf Studio.

You can also check our review of Murf.AI

5. Canva

Best AI Content Creation Tools: text to image of Canva interface

Canva is a versatile graphic design platform renowned for its no-code design capabilities, and it also incorporates AI image generation features.

With Canva’s AI text-to-image generator, you can effortlessly craft custom images by providing simple text prompts to integrate into your designs.

Key Features:

  • Text-to-image: Generates images based on text descriptions.
  • Varied image styles: Offers multiple art styles for rendering images.
  • Image enhancement: Employs photo effects and filters to elevate image quality.
  • Magic edit: Allows you to add or edit elements by providing textual instructions.
  • Magic eraser: Offers a convenient method for removing unwanted elements and refining images without manual editing.


  • Access to premium templates, elements, and images is exclusive to paid plans.


  • Canva Free: Ideal for users seeking fundamental design capabilities.
  • Canva Pro: Tailored for individuals, solopreneurs, and freelance designers, priced at $14.99 per month for a single user.
  • Canva for Teams: Designed for teams with two or more users, available at $29.99 per month for the first five users.

Use Canva for:

  • Fulfilling your diverse graphic design needs, including social media content, quote graphics, and document design.
  • Streamlining content repurposing across various platforms while preserving brand consistency.
  • Enhancing existing visuals with AI-powered object or background removal and quick adjustments.

Not the Best for:

  • Building a brand identity from scratch, as certain key graphic elements may require human creativity and expertise.

6. Podcastle

Podcastle for script to podcast interface

Podcastle is an advanced AI-powered audio generation platform designed for seamlessly converting blog posts, articles, and various written content into engaging podcasts, audiobooks, and more.

This versatile platform offers high-quality audio and video recording capabilities while enhancing your audio content through automatic leveling and AI-powered noise canceling.

Key Features:

  • Recording Studio: Streamline both solo and group recordings without the need for extensive studio equipment.
  • Audio Editor: Utilize the online audio editor to effortlessly create, edit, and enhance your podcast content.
  • Magic Dust: Facilitates background noise removal and speech enhancement with just a few clicks, ensuring high-quality audio output.
  • Revoice: Unlock the potential of creating a digital copy of a human narrator’s voice with AI voice skins.
  • Audio Transcription: Convert live speech or audio content into accurate text transcriptions.


  • Locating and sorting uploaded files on the platform may prove challenging.
  • The platform is relatively new and subject to ongoing UI/UX changes, which can occasionally lead to confusion.


  • Basic: Provides essential features and is available for free indefinitely.
  • Storyteller: Tailored for hobbyists and regular podcasters, priced at $4 per month.
  • Pro: Geared towards professionals and available at $9 per month.
  • Custom Pricing: Offers the flexibility to build your feature list based on your specific needs.

Use Podcastle For:

  • Initiating a new podcasting venture with user-friendly audio and video editing tools.
  • Capitalizing on AI voice cloning to maintain consistent content quality.
  • Minimizing the learning curve for newcomers to audio and video editing.

Not the Best for:

  • Platforms that primarily focus on video content, such as YouTube channels, where more advanced video effects may be required.
  • Experienced editors well-versed in using professional software like Premiere Pro, DaVinci, and other similar applications.

Podcastle is a cloud-based recording and AI-powered editing solution, facilitating remote interviews, all-in-one audio mixing and editing, transcription capabilities, and AI-generated voices.

The free version offers unlimited recording, up to one hour of transcription, and three uses of Magic Dust, ensuring accessibility for all levels of podcasters.

Enhance your podcast creation process and streamline audio editing with Podcastle, a web-based tool that simplifies content production. Upload your content, and let AI efficiently produce professional-sounding edited versions in no time.

From high-quality audio and video recording to noise reduction, Podcastle covers various aspects of podcast creation, making it an ideal solution for newcomers to the world of podcasting.

7. Narrato

Best AI Content Creation Tools: Narrato content collaboration Platform

Narrato is a comprehensive AI content creation platform that functions as an all-in-one solution for content creation, planning, and collaborative efforts.

It optimizes and streamlines content workflows through a variety of AI-powered tools, making it an excellent option for individuals looking for holistic AI-supported content management.

Key Features:

  • AI Writing Assistant: Narrato’s versatile AI writing assistant generates content for various purposes, including blog posts, emails, web copy, product descriptions, press releases, video scripts, and more.
  • SEO Content Brief Generator: Quickly creates content briefs that include keyword suggestions, frequently asked questions, references, and content structuring recommendations, aiding in search optimization and research.
  • AI Topic Generator: Facilitates content brainstorming and ideation.
  • AI Images: Allows the generation of custom images in diverse styles based on text prompts. It also provides access to a Creative Commons image search feature.
  • Workflow Automation: Simplifies content workflow management by automating repetitive tasks, saving time and effort.
  • Publishing Automation: Seamlessly integrates with platforms like WordPress, enabling automated content publishing through custom integrations.
  • Content Planning and Organization: Provides content calendars, custom content templates, and a content repository to enhance content management and organization.
  • Grammar and Readability Assistant: Offers content improvement suggestions through an AI-driven content assistant.


  • Currently lacks specific use cases for streamlined social media content generation.


  • Pro: Priced at $52 per user per month, tailored for small teams and solopreneurs.
  • Business: Designed for larger teams and businesses at $100 per user per month.
  • Custom Plans: Tailored options with unlimited users and fixed pricing, catering to unique needs.

Use Cases:

  • Managing the entire content creation process in one place.
  • Streamlining content workflows with AI assistance.
  • SEO optimization of content with the help of content briefs and keyword suggestions.
  • Automating content creation and publishing processes.
  • Centralized content planning and organization for improved content management.

Not the Best for:

  • Those seeking dedicated tools for social media content generation.
  • Users who are well-versed in advanced content creation and editing tools and require video-centric features.

8. Lately

Best AI Content Creation Tools: lately interface

Lately is an AI-powered platform that excels at generating social media content by repurposing long-form content, such as blog posts, videos, and articles.

It simplifies the process of creating and scheduling social media posts and offers valuable insights for content marketing strategies.

Key Features:

  • AI content writer that generates social media posts from various content sources.
  • Video clip generator for creating bite-sized video clips from longer video content.
  • Podcast clip generator to produce short audio clips from podcasts for social media sharing.
  • Transcription tool for quick generation of audio and video transcripts.
  • Automatic post preparation, which includes copy creation, image selection, tracking links, and the corresponding audio or video clips for each post.
  • Bulk posting to multiple social media channels from a single dashboard.
  • Integration with platforms like X (formerly Twitter), Facebook, and more.


  • Primarily designed for creating short-form content for social media and may not be suitable for other content formats.


  • Startly: Ideal for individuals, priced at $49 per month.
  • Litely: Geared towards small businesses, available for $119 per month.
  • Professionally: Tailored for teams, with a monthly cost of $199.
  • Enterprisely: Offers custom plans to cater to specific needs.

Use Cases:

  • Repurposing blogs, newsletters, and articles into social media posts.
  • Efficiently scheduling and posting content to various social media channels.
  • Generating audio and video transcripts in a fraction of the time.
  • Customizing content creation for different social media platforms.
  • A valuable tool for content marketers, social media managers, and businesses aiming to enhance their social media content strategies.

Not the Best for:

  • Those seeking AI-generated content from text prompts.
  • Individuals or businesses that require content generation for formats other than short-form social media posts.
  • Organizations looking for extensive customization beyond the available pricing tiers.

9. QuillBot

QuillbBot AI tool interface

QuillBot is an AI-powered paraphrasing and rewriting tool that assists users in rephrasing and restructuring text while preserving the original meaning, making it a valuable resource for generating unique, plagiarism-free content.

It’s widely regarded as one of the best rewriter tools available, offering advanced paraphrasing, multiple rewriting modes, and settings to retain the context and originality of the content.

Key Features:

  • Advanced paraphrasing by adjusting words and sentence structure.
  • Multiple rewriting modes for tailored output.
  • Settings to preserve the original meaning and context.
  • Integrated plagiarism detection tool.
  • Co-Writer AI writing assistant for generating ideas and suggestions.
  • Summarizer to condense lengthy content into concise summaries.
  • Grammar checker for maintaining professional and grammatically correct language.
  • Citation generator for proper source referencing.
  • Browser and Microsoft Word extensions for seamless integration into popular writing environments.


  • May lack certain features offered by other tools in this category.
  • Some premium features require a paid account.


  • QuillBot offers a free plan directly on its website.
  • Paid plans start at an affordable $9.95 USD per month.

Use Cases:

  • Ideal for content creators seeking to rephrase and revamp text, ensuring content uniqueness and avoiding plagiarism.
  • Valuable for students, writers, and professionals who want to improve content quality, readability, and originality.

Not the Best for:

  • Users looking for extensive content generation features beyond paraphrasing and rewriting.
  • Those who prefer a free tool with comprehensive capabilities.

Read out best AI video generators , Read our Best AI Voice Generators

Frequently Asked Questions (FAQs)

What is AI tools for content creators?

AI tools for content creators are software applications powered by artificial intelligence that assist content creators in various aspects of content creation, planning, writing, editing, and more. These tools use AI algorithms to automate tasks, generate content ideas, improve content quality, and streamline the content creation process.

What is the best AI tool for content ideas?

The best AI tool for content ideas can vary depending on specific needs, but some popular options include Narrato, which offers AI-powered content ideation and planning, and, which uses AI to generate content briefs and ideas based on target keywords.

How can content creators use AI?

Content creators can use AI in multiple ways, including:
Generating content ideas and outlines
Automating content writing and editing
Enhancing content quality with grammar and style suggestions
Repurposing content for various platforms
Analyzing data and trends for content optimization

What is the AI tool for post creation?

AI tools for post creation include Lately, which repurposes long-form content into social media posts, and QuillBot, which paraphrases and rewrites existing content to create fresh posts.

Will AI replace content creators?

AI is unlikely to completely replace content creators. While AI tools can assist in various content-related tasks, content creation often requires a human touch, creativity, and a deep understanding of specific topics. AI is more of a valuable tool for content creators to enhance their productivity and efficiency.

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